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Whether you’re in the marketing industry or not, you’ve probably heard the term Search Engine
Optimization (or ‘SEO’) before. If you’re a business owner or a brand manager, you’re probably aware that SEO is important for driving traffic to your business or page. But what exactly is it? You’ve come to the right place to have that question answered—continue reading to learn about the basics of Search Engine Optimization! What Is SEO? Search Engine Optimization describes the process of designing a website to create an optimized web traffic endpoint. SEO serves to improve both the quality and quantity of traffic finding and visiting a given website through organic search results by including informative and relevant data on the site. When utilized well, SEO can make your site more visible to potential customers or clients. If your goal is to be on the first page—or better yet, the top spot—of results in a given search engine, then you’ll need to use Search Engine Optimization to get there. Why Is SEO So Important? As the business landscape has shifted online over the last decade, and especially as we’ve seen an uptick in online transactions over the last two years, Search Engine Optimization is more important than ever. According to a recent poll, approximately 75% of internet users don’t bother clicking past the first page of search results. As consumers turn to the internet to help them make important research decisions before making a purchase or signing up for a service, getting your business on the front page of results is crucial. A site that’s been optimized using SEO best practices will appear at the top of these results, which leads to more and better traffic and ultimately conversions. If your site isn’t on the first page of results, you’ll lose your potential customers to competitors with better SEO. How Exactly Does SEO Work? To understand how SEO works, you first need to understand how search engines work. The three most popular search engines—Google, Bing, and Yahoo—use bots to collect information from pages on websites and index them. Those indices are then analyzed with complicated algorithms and are placed in a specific order on the search engine results page. The algorithms used are considering tons of data from the webpages: things like keywords, security, mobile- optimization, and content originality. As the internet evolves, so too does SEO criteria evolve. That’s why it’s a good idea to always work with a reputable SEO firm like Go Lead Consulting. How To Improve Your SEO Although SEO criteria are ever-changing, there are a few tried and true ways to improve your website’s findability without going into the nitty-gritty. 1. Make sure your site loads quickly, is secure, and is optimized for mobile browsing. 2. Keep potential search queries in mind. What are your potential clients or customers likely to search for? Anticipate and answer those questions in your web copy. 3. Make sure your pages, sections, and media have accurate titles, URLs, and descriptions. 4. Ensure that search engines can find your site by improving your crawl accessibility. If optimizing your website sounds daunting, it doesn’t have to be! Get in touch with our team of experts here at Go Lead Consulting and find out more about how we can help. Let us focus on your SEO—you focus on growing your business!
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 Have you ever thought about how an article can attract more traffic and revenue for your
business? If you haven’t, let us tell you that according to surveys, it is estimated that 61% of online users in the US have bought something after reading a blog. Living in a digital world means that Google is our initial solution to every problem. If your business doesn’t pop up at the top of search results, you could lose considerable traffic. This article highlights the importance of digital PR strategies and how they can boost your rankings. Read on to know more. What Is Digital PR? Digital PR is a form of marketing that uses digital channels to promote and raise awareness of a company or brand. It can be used to improve a company's search engine ranking, build brand awareness, and generate leads and sales. This marketing strategy can help you improve your brand credibility and exposure. It combines blogs, guest posts, social media shares, giveaways, and any other marketing tool that can increase your digital presence by bringing in new leads. Benefits of Digital PR: the Road to Fame Digital PR has indeed gained a lot of acceptance in the market today. You can always see companies promoting their brand and increasing their revenue. But, you must be wondering what benefits it has in store for your business. Expands Your Reach Digital PR uses online channels to reach out to potential customers and clients, meaning that your potential audience pool is much larger than traditional PR methods. Additionally, digital PR is more cost-effective than conventional PR, so you get a better ROI. Increases Brand Credibility and Reliability Digital PR plays an important role in increasing the credibility and reliability of an organization. It can help build trust with the public and improve the organization's reputation, and also provide accurate and up-to-date information about your business to the public. In addition, digital PR can help create a positive image of the organization through social media platforms. Thus, it helps build trust with the public and create a positive image of the organization. Generates More Traffic With digital PR, you can target the media outlets and influencers most likely to be interested in your story. You can reach a larger audience with your message than with conventional offline PR marketing. Boosts SEO Rankings Digital PR can be an effective way to improve a company's search engine ranking. This is because when a brand is mentioned in the press or online, it can help improve your website's visibility and push your business closer to the top of search results. If you’re looking for experienced digital marketing professionals to design an effective digital PR strategy for you, contact us at Go Lead Consulting. Discuss your goals with our experts, and let us devise a customized PR strategy that will help you meet your goals. If you have questions, you can reach us through our website or email krystal@goleadconsulting.com. Whether you’re a new player in the field or have been around for a while, you know how important a sound marketing strategy is for your business. Devising and deploying such strategies requires expertise in areas like digital marketing, trend analysis, and branding.
Your target audience’s geographical presence determines whether you are going for a national marketing strategy or a local marketing strategy. Firstly, let us understand the difference between the two. National Marketing Strategy When this strategy is implemented, you are positioning yourself as a national brand that can cater to the needs of customers across your country. All your marketing efforts are aimed at appealing to people countrywide. Local Marketing Strategy In this strategy, you understand local trends, and your target market is a specific and smaller geographical area. Your marketing moves are consumer-oriented, and you remain focused on positioning yourself as an industry expert in your locality. Whichever strategy you choose to deploy, the following aspects will be integral parts of them. Let’s look at how they vary for local and national strategies. Relationship Building While trying to attract audiences on a national scale may bring in more leads, converting those leads into sales/closures will require you to build a relationship with them. This is best done when you target local markets, as you will be able to respond to and follow up with more leads, leading to building relationships with your potential clients. You will also be able to provide more personalized services to your clients if you remain focused on your locality. The Costs Involved Because of operating on such a large scale, and for some of the reasons discussed above, the cost of acquiring a single customer is often very high with national strategies. With local strategies, you can attract and convert a higher number of leads within your budget. Social Media Strategy One of the biggest differences between local and national strategies is the difference in the use of social media. Whatever your business size, it is imperative that you make the right use of social media platforms like Facebook and Instagram. While local a national marketing strategy would require you to post generic content at a mutually-agreeable time for your entire nation, a local marketing strategy will allow you the flexibility to post at your local timings. Your content can also afford to be focused more on local events, festivals, and culture, leading to better relatability with your audience. The Web Content Focusing your web content to include local SEO keywords, such as adding the geographical location of your store/office to your metadata, is the key element of content on websites going for a local marketing strategy. With national strategies, you would use broader, generic terms to denote your presence, which may expand your target base but not target any one area/community in particular. Community Networking Probably one of the biggest advantages of local marketing is how your happy customers can become your ambassadors in their community. When a client advocates for your brand or refers you to their congregation, children’s school, or other social gatherings, you’re getting marketed without spending an extra dollar! The scope for this is very limited on a national scale. For the aforementioned reasons and more, it is best for small and medium-sized businesses to adopt local marketing strategies. Speak to a professional at Go Lead Consulting if you’d like to discuss more.  With the surge of e-commerce last year, many small to mid-sized business owners in the retail sector experienced explosive growth during their respective lockdowns. For the simple fact that shopping online has been made easier now than ever, many consumers are sticking to the internet for their purchases. Are you a business owner keen to keep the momentum going? Read on for some handy tips on how to increase your sales volume this holiday season.
How To Increase Holiday Retail Volume for E-Commerce Businesses Plan Ahead of Time Some things to consider before the holiday rush sneaks upon you: predict your most popular items, stock accordingly, and plan for potential shipping delays. Try testing your shipping strategy to ensure your products arrive on time. Dialing in a positive delivery experience will increase customer confidence in your business. It also wouldn't hurt to plan out your work process and promotional strategies with task management software before things pile up. Encourage Customer Loyalty Discounts Rewarding your patrons is a great way to boost holiday sales because you'll incentivize them to spend more. Create a loyalty program this holiday season if you haven't already: discount codes, coupons, and well-timed BOGO promotions work wonders to rack up points and rewards. Consider offering special non-monetary deals to your frequent shoppers, such as exclusive gift bags, holiday packs with best-selling products, or a mystery item with every $10 spent. Deploy User-Generated Content Throughout Your Online Presence Data has shown that customers are increasingly more comfortable making a purchase online after checking reviews. Social proof through testimonials and other relevant user-generated content will ease any concern shoppers may have about the quality of products. Include some user-submitted photos, so potential buyers won't have to imagine how the product looks or feels, which ultimately gives them more confidence to add to their cart when they're browsing. Social Media Giveaways Depending on where your customers hang out, giveaways on sites like Instagram, Twitter, and Facebook are a great way to drive brand engagement. You may even want to seek out partnerships with other brands or even influencers during giveaways to cast a wider net to different audiences. Influencers are currently driving growth in many online companies such as shopping boutiques and personal service providers. Don't forget to include the appropriate hashtags so people can find your company quickly! Don't Rule Out In-Store Purchases If you have a brick-and-mortar location, in-store purchases might look a little different this year. Many people still want to shop or pick up in-store, so you can still get sales while keeping everybody safe. Try sending out frequent email blasts about new safety measures, ramped-up cleaning efforts, limited capacity, or make it known that curbside pick-up is an available option. Don't forget to include easy ways for customers to contact you by phone or email in case of questions. Prioritize Customer Support Take both positive feedback and criticism equally, because understanding your product reviews will help you focus on your brand and niche. Encourage your customer base to communicate and engage with you through live chat features, email replies, and quick response times. By prioritizing customer support, you get the chance to resolve disputes before they snowball. Don't let a simple customer service issue diminish your revenue goals. They may be extra stressed, so giving additional care will pay dividends. This past year has proved that the only constant in life is change. If you're a small business owner, enhanced marketing efforts this holiday season is a necessary investment to ensure continual growth. If you found this article helpful, talk to us at Go Lead Consulting today! Let's work together to achieve great results!  One of the crucial determining factors in the success or failure of your business is how you get the word out there to customers. Even the best product or service won't succeed if potential customers have no way to find out about it. Get some tips for effective online marketing for small business in our guide below, then get out there and start engaging with your customers.
Online Marketing for Small Business: Let Your Customers Find You Research the Competition Understanding how other businesses in your field are marketing online can give you some insight into how to better market your business. See the experience they offer from a customer's perspective so that you can identify what works and what doesn't work, giving you ideas to tailor your own strategy. Find Your Unique Edge Once you understand what other businesses have to offer, it's time to identify what your own business has that gives you an advantage over the competition. Once you have a clear reason why customers should choose you instead of your competitors, you can drive that message home with consistent marketing. Understand Your Target Audience Before beginning a marketing campaign, take a moment to consider your ideal customer. What's their age, their gender, their income level, where do they live, what are their interests? All of these questions can help you better target marketing content to reach people that your product or service resonates with. Optimize Local SEO Build links with local content providers in your area to give your web presence more legitimacy in the eyes of search engine algorithms and your customers alike. Link building with local newspaper sites, local awards and festivals, or bloggers can help you establish yourself as part of the local online community. Create Engaging Blog Content One thing that will improve your SEO is having consistent posts on your website about topics related to your business. However, simply spamming slapdash articles won't fool the search engine's algorithms. You'll need a source of consistent content to boost your website's efficiency to the max. Utilize Email Marketing Reaching out directly to customers allows you to give them messaging about your brand that feels personalized to them. Research the tools necessary to reach a wide audience with your email blasts and tailor your messaging to get the most engagement possible. Partner with Social Media Influencers Marketing can be a tough business, so why not get all the help you can get on your side? If there are any social media influencers in your area, you can take advantage of their established presence to market your own brand to a wider audience. Reach out to anyone who might be able to help spread the word about your business; you never know what help you'll get. All of these factors to keep in mind can make online marketing seem overwhelming, but the good news is that you don't have to take on this challenge alone. Our team will help you on every step of the way towards optimizing your small business' online presence. Contact us at Go Lead Consulting today! Find Enterprise SEO Companies  Ad retargeting is an advanced form of marketing that displays relevant online ads to customers who have already shown an interest in a commodity. For example, let's say a person visits your apparel website and looks at a specific hoodie without buying it. Later, that person is browsing their Facebook and comes across an ad for the same hoodie. This strategy, when implemented correctly, can yield a 50% increase in sales! Here's how it can boost your e-commerce conversions.
How Ad Retargeting Boosts E-Commerce Conversions Segmented Audiences A successful retargeting strategy involves segmenting your audience based on their interests, intents, and shopping style. This can help ensure their experience is relevant and incentivizes them to come back to the site. For example, you can segment your visitors by how long it's been since they visited the site; someone who visited yesterday wouldn't see the same ad as someone who visited six weeks ago. Segmented audiences also help you show different ads depending on the prospect's level of interest. For instance, ads with discount codes work very well for "cart abandoners," while carousel ads might be more effective for those who only visited your product page once. Optimized Ads Creating visually appealing ads is vital to a retargeting campaign. Many other factors go into crafting an effective ad as well, like an eye-catching headline, compelling copy, and a strong CTA. Split-testing different versions to discover which ones drive the most conversions is essential to optimizing the effectiveness of the campaign. For example, many brands find they have more success with ads that contain images of people than ads that don't. Frequency Timing The timing of a retargeted ad is also crucial to the conversion rate. Showing too many ads is annoying and can result in "banner blindness" where the prospect no longer notices them. On the other hand, not showing them often enough means your message may not get through. Although there's no "magic number" that applies to every company, the general rule of thumb is to set a lower frequency cap for raising brand awareness and a higher frequency cap for retargeting users who are already familiar with your product. Again, split testing can help you find the sweet spot that yields the highest conversions. Ad Rotation One marketing study found that sticking with the same ads for too long can decrease the click-through rate by almost half. This is once again a product of "banner blindness," where prospects essentially stop noticing your ad because they've seen it too many times. To avoid this issue, successful retargeting campaigns will rotate through multiple ad sets with different images, headlines, and CTAs every couple of months. Burn Pixels The burn pixel is used to remove customers from your retargeting campaign, so you aren't advertising to those who have already made a purchase. Essentially, it is a simple code embedded on the order confirmation page that removes customers from your target audience list. This way, you conserve your marketing budget by only showing ads to people who have yet to become customers. Now you can see why so many businesses choose to use retargeting to boost sales; it's one of the most potent marketing strategies on the internet! Need some help implementing your own retargeting campaign? Contact us at Go Lead Consulting today!  One of the most essential components of running a firm is acquiring new customers. And one of the simplest methods to accomplish it is to send targeted visitors to your website. That may seem simple, yes? Fortunately, these tried-and-true techniques not only improve website traffic but also conversion rates.
How to Increase Website Traffic in a Way That Leads to Sales Conversions Implement an Effective SEO Strategy One of the most powerful methods to drive high-quality traffic to your website is via search engine optimization. When your website is among the top rankings on the Google SERPs (Search Engine Results Pages), you not only get more traffic, but the people who are clicking through to your website are already interested in your offerings. Quite often, they're even ready to buy! It can take time for SEO efforts to yield results, but it's well worth the effort. Once your page ranks for the right keywords, Google will drive new customers and sales day after day for weeks, months, or even years! Use Google AdsAnother way to get high-quality traffic is by investing in Google Ads. With Google Ads, you only pay when a user actually clicks on your advertisement and goes to your website. This strategy works well in conjunction with SEO, especially for pages already ranking on Google. It essentially doubles your visibility in the SERPs, making it even more likely for potential customers to click through to your site! Utilize Social Media MarketingSocial media marketing is another powerful tool for traffic and conversions when leveraged correctly. Platforms like Facebook, Twitter, Instagram, and TikTok are great for establishing a connection with your audience and cultivating a brand that your audience knows, likes, and trusts. The key with social media is to post valuable, engaging content consistently. Start with one platform as your resources permit, and spread out to other platforms as your brand grows! Optimize Your Site for Best User Experience One of the best ways to boost your website traffic is by optimizing your page's user experience. By this, we mean making it as easy as possible for visitors to find what they are looking for within moments of arriving on your landing page, whether they're searching for a specific product or trying to complete an action - like making a purchase. A positive page experience is also valued by Google, which means it's good for SEO too. You can't go wrong with a minimalist, clean layout; the page will load faster, and there's less to distract the user from taking the desired action. Include Strong Call-to-Action (CTA)Strong CTAs added to social media posts, site content, and cart buttons are proven to increase conversion rates. Use verbs like "claim," "shop," and "save" to encourage prospects to take action. For example, "claim your discount" or "save your spot" are both great CTAs. Add a Pop-Up Lead MagnetConsider adding a pop-up sign-up form that offers something of value in exchange for the visitor's email address, like an ebook or a free webinar. This way, even if the visitor does not become a customer, they become a lead that you can nurture (and eventually convert) with email marketing. These are just a few ways you can increase your website traffic and boost conversions. Need some help implementing these traffic-boosting, customer-winning strategies? Request your free marketing analysis today, and we are happy to help you reach your sales goals!  With its low barriers to entry and minimal startup costs, podcasting is one of the fastest-growing forms of content creation in 2021. According to an estimate by a leading podcasting consultancy, there are more than 2 million podcasts and counting. In an environment that is becoming more competitive and saturated by the day, it's not enough to simply know how to podcast. You need a strategy that will help you stand out in a crowded field. Read on to find out how. How to Podcast for Profits: Strategies to Build and Monetize a Podcast
Thanks to a wide variety of low-cost audio equipment and production software, any person, business, or organization can make their own podcast. Starting a podcast is easy, but creating a successful podcast is a lot trickier. You are competing with literally millions of other podcasters while also vying with countless other sources of entertainment, education, and news for your audience's attention. But with the right approach, a podcast can be the perfect tool for promoting and developing your business' brand and customer base. Find an Experienced and Well-Connected Producer When setting up their company's podcast, many businesses make the mistake of focusing too narrowly on on-air talent while neglecting what goes on behind the scenes. Sure, having charismatic and engaging hosts is absolutely crucial to your podcast's success, but so is finding a talented producer. Your producer can make or break your podcast. Hosts are the voice and public face of the podcast, but the producer is the heart and brain. A good producer provides ideas for each show's programming and formatting while also taking care of key tasks such as editing and publishing the show. Most importantly, producers often act as a show's manager, recruiting guests and making arrangements for them to appear, so ideally you want a producer with a lot of contacts in your industry. Use Your Podcast for Lead Generation, SEO, and Networking A podcast is a great way to publicize your services and generate leads. One way you can do this is by incorporating calls to action into your interviews as well as at the beginning and end of each show. These can be small asks, like referring listeners to your website or your social media. Also, you can include links in the show notes so your sites are easier to find. Podcasts are also terrific networking opportunities. By inviting guests from your industry or adjacent sectors, you can start conversations that develop into full-fledged business relationships. Lastly, podcasting works well as an SEO tactic. You can embed a high-quality link in your show's description on large platforms like Spotify and Apple Podcasts, generating loads of traffic to your company's site. Businesses are increasingly realizing the value of podcasts as a smart, creative way to generate business and engage meaningfully with their customers. Many companies want to break into podcasting but they don't know how to make it work for them. If you're interested in starting a podcast for your business, reach out to learn more about our podcast management services.  The bar for websites is continuously rising. Your potential customers want a website that is visually attractive, simple to use, and contains high-quality information
 The difference between an amateur website and a professional design for your web is enormous. If you're a small business owner, it's best to invest in the services of professionals. Here are some reasons why:
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