With the surge of e-commerce last year, many small to mid-sized business owners in the retail sector experienced explosive growth during their respective lockdowns. For the simple fact that shopping online has been made easier now than ever, many consumers are sticking to the internet for their purchases. Are you a business owner keen to keep the momentum going? Read on for some handy tips on how to increase your sales volume this holiday season.
How To Increase Holiday Retail Volume for E-Commerce Businesses
Plan Ahead of Time
Some things to consider before the holiday rush sneaks upon you: predict your most popular items, stock accordingly, and plan for potential shipping delays. Try testing your shipping strategy to ensure your products arrive on time. Dialing in a positive delivery experience will increase customer confidence in your business. It also wouldn't hurt to plan out your work process and promotional strategies with task management software before things pile up.
Encourage Customer Loyalty Discounts
Rewarding your patrons is a great way to boost holiday sales because you'll incentivize them to spend more. Create a loyalty program this holiday season if you haven't already: discount codes, coupons, and well-timed BOGO promotions work wonders to rack up points and rewards. Consider offering special non-monetary deals to your frequent shoppers, such as exclusive gift bags, holiday packs with best-selling products, or a mystery item with every $10 spent.
Deploy User-Generated Content Throughout Your Online Presence
Data has shown that customers are increasingly more comfortable making a purchase online after checking reviews. Social proof through testimonials and other relevant user-generated content will ease any concern shoppers may have about the quality of products. Include some user-submitted photos, so potential buyers won't have to imagine how the product looks or feels, which ultimately gives them more confidence to add to their cart when they're browsing.
Social Media Giveaways
Depending on where your customers hang out, giveaways on sites like Instagram, Twitter, and Facebook are a great way to drive brand engagement. You may even want to seek out partnerships with other brands or even influencers during giveaways to cast a wider net to different audiences. Influencers are currently driving growth in many online companies such as shopping boutiques and personal service providers. Don't forget to include the appropriate hashtags so people can find your company quickly!
Don't Rule Out In-Store Purchases
If you have a brick-and-mortar location, in-store purchases might look a little different this year. Many people still want to shop or pick up in-store, so you can still get sales while keeping everybody safe. Try sending out frequent email blasts about new safety measures, ramped-up cleaning efforts, limited capacity, or make it known that curbside pick-up is an available option. Don't forget to include easy ways for customers to contact you by phone or email in case of questions.
Prioritize Customer Support
Take both positive feedback and criticism equally, because understanding your product reviews will help you focus on your brand and niche. Encourage your customer base to communicate and engage with you through live chat features, email replies, and quick response times. By prioritizing customer support, you get the chance to resolve disputes before they snowball. Don't let a simple customer service issue diminish your revenue goals. They may be extra stressed, so giving additional care will pay dividends.
This past year has proved that the only constant in life is change. If you're a small business owner, enhanced marketing efforts this holiday season is a necessary investment to ensure continual growth. If you found this article helpful, talk to us at Go Lead Consulting today! Let's work together to achieve great results!