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foundational
marketing for
​Business growth

We're a team of expert marketers, publicists, and techies that can help drive business results for growing companies. Let us take the reins to lead your marketing efforts or work with your team for flawless execution.

content marketing | digital advertising | public relations

Schedule a consultation

your digital MARKETING foundation

These are the basic marketing tools businesses should have in place to achieve business growth through digital solutions.

SEO

Google Ads

Display Ads

Content Marketing

Link Building

solutions for scale

Companies with a strong track record and solid customer base are ready to scale their efforts.

Media Outreach

Podcast Guesting

Op-eds

Email Lead Gen

Email Marketing

Influencer Marketing

+ free marketing analysis +

Discover marketing tactics that can increase traffic to your business
Learn about tools that target your perfect customers
Get tips for boosting your sales conversions

Get Your Free Marketing Analysis

MEET OUR LEAD CONSULTANT

My philosophy | ​Findability + Credibility = Revenue

Krystal Covington is an award-winning business strategist with a team of marketers and publicists capable of achieving exceptional results. 
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​Featured accomplishments: 
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• 2021 Denver Business Journal 40 Under 40 Winner
• Featured in Forbes, Business Insider, WSJ and more
• Guest on podcasts such as EOFire and The Entrepreneur Way
• Interviewed on ABC, CBS, and FOX
• Presented a TEDx Talk

THE CUSTOMER BUYING CYCLE EXPLAINED

Stimulus - At the first stage of the buying cycle is a motivation for seeking a new solution. The reason a person is open to purchase might be a new problem they need to solve, a previous solution that no longer works, or an emotional need that must be fulfilled.

Search - In the moment of motivation people then seek out ways to solve the problem or alleviate the emotional disconnect. This search may take place online via search engines, on social media, or in their personal networks.

Investigation - When investigating solutions, the question one asks is then “who do I trust to resolve this for me?” They then evaluate the potential solutions to find one that feels most credible and capable of getting them the results they desire.

Decision - At this phase, the potential buyer now decides if any of the potential providers is worthy of their choice, or if they simply choose to walk away. Marketers often forget that the decision is not only to buy from one company versus another, but also to choose not to buy at all. This is why it is important to educate your target audience on the value of the service or product offering, ensuring that we eliminate the option of changing their minds completely.

Reviews

"Working in a niche subject area without much media coverage, climate change devastation prevention, Krystal was very helpful with our project. She had to read a lot of technical and disparate materials in order to synthesize our message to create a good marketing pitch letter. She had ideas and input into how we were thinking about our project that helped us in our thought processes. She then found numerous media contacts that would possibly be interested in our project and contacted them on our behalf. We highly recommend her services and marketing skills."

David W.,Via Upwork

"The incredible team at Go Lead Consulting provided us with ideas to support our company launch and landed appearances in TV news, podcasts, and a top-tier magazine. I'll certainly work with them again!"
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Ian Gomez, ​Grid.ai, Via LinkedIn

​"Krystal and her team are amazing! From the on-boarding as a new client to the tactical details and strategic goal setting, they exceeded my expectations. She knows how to translate a client's expertise and experience into communications that are appealing to a variety of audiences. And she knows which publications, podcasts, and influencers will be able to help you meet your professional and business goals. I am certain I will hire Krystal again and recommend her often to other looking for a communications expert." 
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- Denise Liebetrau, Prosper Consulting, Via LinkedIn

"I hired Krystal to help my company lead an influencer marketing program with a goal of acquiring 100 newsletter subscribers for a restaurant group in California. Krystal found the influencers for approval by the brand, led the discussions and negotiations, and helped coordinate an online giveaway. The program lasted about a week and in that time we received 190 subscribers using 3 influencers."
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- Sandra Lazar, EVO Marketing Strategies, Via LinkedIn

"Krystal did an excellent job of capturing my voice and telling my story in a cogent, heartfelt way. I will be able to utilize this project in a myriad of different ways, thus saving me enormous time and money. I plan to utilize Krystal again in the near future. All deadlines were met before the actual deadline and this went very fluidly."
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- Carol Moulton, Via Facebook 
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