Digital Marketing

Search engine optimization (SEO)
Search engine marketing (SEM)
Display advertising

Public Relations

Media outreach
​Press release distribution
Event planning..

Branding

Amazon page design & optimization
Influencer collaborations
Executive brand strategy

THE TEAM

Expertise in marketing, PR, and business development.

Krystal Covington, MBA
Marketing Consultant

Krystal is an award-winning business strategist leading a team of technical specialists to achieve revenue targets for companies around the globe.

Bennie Covington, MS
Organizational Leadership & DEI

Bennie has helped small businesses, nonprofits, fortune 500, and global organizations align their mission-critical goals to help them to create a blueprint for success in the global market.​

Tara Thomas, M.Jur
​Publicist

As a former broadcast journalist with nearly a decade of experience in news, Tara knows exactly how to garner successful media attention.

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Consulting and Service Businesses

Service-based companies rely on customer trust, reputation, and consistent branding efforts to build and maintain a solid sales pipeline. We can help you establish a consistent voice and presence to stay top of mind and demonstrate your business impact. Our main focus areas for service and consulting businesses are SEO, content marketing, and media outreach.

Technology and IT Firms

Our team has expertise assisting IT firms, startups, and other organizations in developing a strong brand and marketing plan that allows them to flourish. We can help you promote your greatest achievements by providing SEO, ad management, social media marketing, and media relations support.

Retail and Local Business

Retail and location-based businesses can rely on Go Lead Consulting to provide advertising options to help target the best potential customers in a given service area. Our marketing intelligence allows us to find potential customers who have already demonstrated buying intent or behaviors that indicate they will buy in the near future. We can find those people, and retarget them until they become a customer.

Local and National SEO

SEO is tangible work being done to the website that strengthens its foundation and makes it more appealing to Search Engines. As a result, the website ranks higher and is more visible to prospective clients on Search Engines such as Google and Bing.

Sign up for a free marketing analysis to learn about tactics to support your revenue goals.

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Reviews

"Working in climate change  prevention, Go Lead  was very helpful. They had to read a lot of technical and disparate materials in order to synthesize our message to create a good marketing pitch letter."
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​David W.

"The incredible team at Go Lead Consulting provided us with ideas to support our company launch and landed appearances in TV news, podcasts, and a top-tier magazine. I'll certainly work with them again!"
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Ian G. 

​"From on-boarding as a new client to the tactics and strategic goal setting, they exceeded my expectations. They translate a client's expertise into communications that are appealing to a variety of audiences. 
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Denise L.

Frequently Asked Questions

What type of clients do you work with?

​We serve established businesses that need a cohesive marketing strategy to acquire the right audience and convert them to loyal customers. Industries have commonly included consulting, wellness,  Saas, IT, retail, and financial services.

What kind of PR do you do?

Podcast interviews, television, magazines, niche publications, and newspapers.
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​We have established media relationships with hundreds of editors and online contributors who write in diverse industries. We provide earned media outreach to share relevant stories with our contacts and to build new relationships on your behalf. Opportunities include article features sharing your story, quotes within articles discussing relevant topics, or op-ed submissions. We do not pay writers to feature our clients.

What does digital marketing mean?

We focus on marketing tactics that take place online, which means we do not typically execute direct mail campaigns, cold-calling, etc. Our tactics involve search engine optimization, display, video, OTT, social, programmatic, Google, Facebook, and mobile location advertising.

What results have you achieved?
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Our clients have achieved 1st page SEO rankings, generated millions in revenue, and achieved top-tier media features. Reach out for a consultation and we can provide client case studies from similar businesses.

Can you guarantee results?

Our work is measured by the achievement of goals that lead to revenue growth. We measure outcomes such as impressions, website traffic, click-throughs, SEO growth, and media features. If you notice low conversion rates or low sales results, we help you strategize ways to achieve better outcomes. 

We do not guarantee PR results since we cannot control if an editor chooses to run a story about you or your business. What we can control is how well we tell your story and connect it to newsworthy current events.

How much are your packages?

SEO starts at $375/month for hyper-local targeting.

Our digital marketing packages start at $500/month. Ad management fees are 30%.

PR packages start at $1,800/month and includes monthly outreach for various types of media.

All packages require a minimum contract of 4 months