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 A few years back, I worked as a subcontractor for a marketing firm in California that served a number of home services companies including tiling and flooring, HVAC, pool installation, landscapers, and roofing contractors.
News, at its most basic level, is simply a way for people to find out what's going on. With that being our agreed definition, approaching news pitching at its core is simply telling the news what's going on, so they can decide what happenings are most worth telling their audience about.
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