MARKETING TIPS

​Creating engaging content for TikTok is essential for marketing your business. Here are a few tips to help you get started:

1. Utilize humor. Humor is one of the most effective ways to engage users and keep them interested in your content. People tend to share and leave positive comments when you make your videos funny.
2. Appeal to the youth demographic. Most TikTok users are between 13 and 34, so make sure your content is relevant to this age group. This means focusing on topics like fashion, relationships, and comedy.
3. Be creative. Don't be afraid to experiment with your content. Users will love it if you can come up with something unique and entertaining.
4. Make use of filters and effects. These tools can help you create more engaging videos that look more professional. Plus, they can add an element of fun to your content.
5. Use hashtags. Hashtags are a great way to reach a wider audience and increase the chances that your content will be seen by people interested in it. When you create a video with a specific hashtag, people who follow that hashtag will see your video when they search for it on TikTok.

TikTok Ads are an effective way to reach your target audience and generate revenue. However, to create engaging content for TikTok Ads, it is vital to understand the different types of users on the app.

Take the time to investigate various hashtags that will connect with your target audiences to get to know the culture and style they are accustomed to seeing. You'll find that there is a "Tok" for every niche. 

Beware that the TikTok algorithm is robust and will drive you deep into your niche rather quickly. However, if your goal is to see different types of content, you'll be able to use the search function to assist in seeing new things the For You Page isn't providing. You may also want multiple accounts for research purposes, so you can see the various pathways you can take within the app. ​

​Measuring success is one of the most critical tasks in any TikTok marketing campaign. Of course, this is easier than it might sound, but there are a few key metrics you should keep an eye on. 

The first thing to consider is your overall impressions. Monitor how many people have viewed your videos and how long they've watched them - the longer someone spends watching your content, the more likely they will convert into customers or followers. 

Another critical metric to watch is engagement rates - meaning, how often do people respond to your ads and posts? How often do they like or comment on your content? If you can keep engagement high enough, it will more than offset lost views through skipped ads. But remember spending! 

Analyzing where you're placing your ads can help you optimize their performance and save money.

Finally, measure how much revenue each of your campaigns brings in - this information can give you valuable insights into what type of content or ad formats work best for generating sales. By tracking these essential indicators over time, you can begin to see whether or not your TikTok marketing campaigns are paying off and making a real impact on business growth

Overall, TikTok is an excellent platform for marketing and monetization. By creating engaging content and using TikTok Ads, you can reach your target audience and measure the success of your campaigns. Remember these tips to get the most out of your TikTok marketing efforts!​

One of the most essential components of running a firm is acquiring new customers. And one of the simplest methods to accomplish it is to send targeted visitors to your website. That may seem simple, yes? Fortunately, these tried-and-true techniques not only improve website traffic but also conversion rates.

How to Increase Website Traffic in a Way That Leads to Sales Conversions

Implement an Effective SEO Strategy

One of the most powerful methods to drive high-quality traffic to your website is via search engine optimization. When your website is among the top rankings on the Google SERPs (Search Engine Results Pages), you not only get more traffic, but the people who are clicking through to your website are already interested in your offerings. Quite often, they're even ready to buy!

It can take time for SEO efforts to yield results, but it's well worth the effort. Once your page ranks for the right keywords, Google will drive new customers and sales day after day for weeks, months, or even years!

Use Google AdsAnother way to get high-quality traffic is by investing in Google Ads. With Google Ads, you only pay when a user actually clicks on your advertisement and goes to your website.

This strategy works well in conjunction with SEO, especially for pages already ranking on Google. It essentially doubles your visibility in the SERPs, making it even more likely for potential customers to click through to your site!

Utilize Social Media MarketingSocial media marketing is another powerful tool for traffic and conversions when leveraged correctly. Platforms like Facebook, Twitter, Instagram, and TikTok are great for establishing a connection with your audience and cultivating a brand that your audience knows, likes, and trusts.

The key with social media is to post valuable, engaging content consistently. Start with one platform as your resources permit, and spread out to other platforms as your brand grows!

Optimize Your Site for Best User Experience

One of the best ways to boost your website traffic is by optimizing your page's user experience. By this, we mean making it as easy as possible for visitors to find what they are looking for within moments of arriving on your landing page, whether they're searching for a specific product or trying to complete an action - like making a purchase.

A positive page experience is also valued by Google, which means it's good for SEO too. You can't go wrong with a minimalist, clean layout; the page will load faster, and there's less to distract the user from taking the desired action.

Include Strong Call-to-Action (CTA)Strong CTAs added to social media posts, site content, and cart buttons are proven to increase conversion rates. Use verbs like "claim," "shop," and "save" to encourage prospects to take action. For example, "claim your discount" or "save your spot" are both great CTAs.

Add a Pop-Up Lead MagnetConsider adding a pop-up sign-up form that offers something of value in exchange for the visitor's email address, like an ebook or a free webinar. This way, even if the visitor does not become a customer, they become a lead that you can nurture (and eventually convert) with email marketing.

These are just a few ways you can increase your website traffic and boost conversions. Need some help implementing these traffic-boosting, customer-winning strategies? Request your free marketing analysis today, and we are happy to help you reach your sales goals!

Find us on Design Rush here: https://www.designrush.com/agency/profile/go-lead-consulting 

It became clear that until that point, many of these companies thrived without doing much work online, but the moment required stretching and planning new ways to operate. Now, those business leaders understand the value of having a foundational marketing strategy that incorporates online business endeavors such as digital advertising.

To help those seeking out strategies to use digital ads for conversions, we've outlined some information below to help define digital ads and share tips for optimizing your strategy to get better results.

What is Digital Advertising?

Digital advertising includes ads on search engines like Google; social media networks such as Facebook Ads, or display ads on web and mobile. Ads are one of the oldest and most common forms of advertising on the internet.

What is Digital Ad Tracking?

Digital advertising offers high definition targeting down to the individual user, allowing advertisers to reach the right audience with their message. For website retargeting, an increasingly common subset of digital advertising, marketers find their target customers through websites that are visited by consumers prior to conversion. With retargeting ads being served only when visitors have been identified as potential buyers (through cookies with some other form of validation), these type of ads provide extremely targeted marketing — a powerful way bring new leads into your sales pipeline.

Today's marketers have plentiful data, so we're able to target individuals we believe have buying intent based on their online activity. Tracking cookies allow us to see a history of each person's interest in news, websites they visit, places they shop, and what they search for. This allows us to know which IP addresses (the markers that show what device a person is using) to target and work towards a close.

The system can also go as far as providing a conversion cycle for visitors to your own website. A code added to your site tracks when a potential customer visits one of your properties such as your website or app. Once they visit a page you've tracked, the system knows they have interest and exposure to the brand and can target them with intention to close a sale. You can create sales cycles for each sales page of your website to stay in front of your target customer and consistently message them until they close a sale.

The goal of this strategy should be to encourage action towards completing whatever step comes next: whether it's making a purchase or signing up for more information. In other words, with digital advertising you are targeting those who would most likely already have an interest in what you're selling and able to keep in front of them, so they can be converted into a buyer.

What if My Digital Ads Aren't Converting?

Digital advertising is just one piece of a total system of closing sales for your business. It's important to make sure all of the pieces to your online business systems work in tandem to get the best results from each piece.

Every business is different, so what works for one company won't be the same best practices for another. If you're not seeing results from digital advertising, it may be time to optimize and review other aspects of your strategy.

Some areas to consider:

1. Does your website provide a clear way for people to get in touch to learn more or buy?
2. Do you understand the decision-making processes your customers are likely going through before choosing to pull out their credit cards?
3. If you're in a service business, are you being responsive to incoming calls and emails to quickly meet a person at the point of readiness to buy?
4. Do you have solid reviews or other credibility factors to make them feel comfortable working with you or making a purchase safely on your site?

How Do You Measure Digital Ad Conversions?

Be sure that you are tracking conversions in an easy way. Statistics about each ad can prove useful as a starting point but don't get stuck there if you want to optimize your campaign. Even though many people measure clickthroughs, generally conversions are taken into account once a person takes an action on the landing page they were lead to after clicking through from an advertisement.

These actions include things like watching videos or filling out forms (signing up for more information).

Some conversion stats to consider include:

1. Creating an account
2. Filling out a form
3. Calling
4. Visiting a physical location
5. Sending an email
6. Making a purchase

How Much Should I Budget for Digital Marketing Ads?

Once you know which digital platforms are best for you, how can you determine the amount of your budget to spend? You should always do a test campaign and allocate the maximum amount possible for each channel. If you see results and want to continue with that tactic, then adjust based on those results and what is available in terms of budget.

The bottom line is this: users are accessing information from smartphones at least once every 15 minutes , so they will likely see your ads multiple times per day (unless they opt out). By setting up retargeting through online advertising tactics, it's easier than ever to get more sales-ready leads into your funnel because you're targeting people who've already shown interest in your product or service.

Since these ads carry considerable weight in terms of their capability to convert customers, a good budget allows you to pay to be seen more often in a shorter period of time, which quickens the conversion path. Taking a smaller budget might also reduce your capacity to achieve real results. 

For an easy calculation, consider the lifetime value of a single customer.

For example, if a product costs $30 and a customer typically buys monthly for 2 years, your customer lifetime value is $720. This means you can budget to spend about $72-108 per converted customer and get returns over $648 each over 2 years.

Digital ads can be extremely valuable as part of your overall marketing system and business foundation. With the right tracking and strategy, they can bring new leads into your sales pipeline. Remember that measurement is key to increasing conversion rates.

Need help getting started on digital marketing for your business? Go Lead Consulting can assist with setup and management of Google Ads and Display, and we can also provide SEO, writing and website redesign to help you get better conversions. Sign up for a free marketing analysis.