September 14th, 2021
With its low barriers to entry and minimal startup costs, podcasting is one of the fastest-growing forms of content creation in 2021. According to an estimate by a leading podcasting consultancy, there are more than 2 million podcasts and counting. In an environment that is becoming more competitive and saturated by the day, it's not enough to simply know how to podcast. You need a strategy that will help you stand out in a crowded field. Read on to find out how.
How to Podcast for Profits: Strategies to Build and Monetize a Podcast
Thanks to a wide variety of low-cost audio equipment and production software, any person, business, or organization can make their own podcast. Starting a podcast is easy, but creating a successful podcast is a lot trickier. You are competing with literally millions of other podcasters while also vying with countless other sources of entertainment, education, and news for your audience's attention.
But with the right approach, a podcast can be the perfect tool for promoting and developing your business' brand and customer base.
Find an Experienced and Well-Connected Producer
When setting up their company's podcast, many businesses make the mistake of focusing too narrowly on on-air talent while neglecting what goes on behind the scenes. Sure, having charismatic and engaging hosts is absolutely crucial to your podcast's success, but so is finding a talented producer. Your producer can make or break your podcast.
Hosts are the voice and public face of the podcast, but the producer is the heart and brain. A good producer provides ideas for each show's programming and formatting while also taking care of key tasks such as editing and publishing the show. Most importantly, producers often act as a show's manager, recruiting guests and making arrangements for them to appear, so ideally you want a producer with a lot of contacts in your industry.
Use Your Podcast for Lead Generation, SEO, and Networking
A podcast is a great way to publicize your services and generate leads. One way you can do this is by incorporating calls to action into your interviews as well as at the beginning and end of each show. These can be small asks, like referring listeners to your website or your social media. Also, you can include links in the show notes so your sites are easier to find.
Podcasts are also terrific networking opportunities. By inviting guests from your industry or adjacent sectors, you can start conversations that develop into full-fledged business relationships. Lastly, podcasting works well as an SEO tactic. You can embed a high-quality link in your show's description on large platforms like Spotify and Apple Podcasts, generating loads of traffic to your company's site.
Businesses are increasingly realizing the value of podcasts as a smart, creative way to generate business and engage meaningfully with their customers. Many companies want to break into podcasting but they don't know how to make it work for them. If you're interested in starting a podcast for your business, reach out to learn more about our podcast management services.
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