Marketing is an essential part of your business strategy, one that small businesses sometimes neglect. While sales is extremely important, your marketing team creates brand recognition to help you close the sale.
Many business leaders began their careers using tactics such as word-of-mouth networking, building referral networks, and even going door-to-door visiting offices to meet decision-makers. Today, referrals come via online reviews, and networking is done online via video.
While digital marketing is not a new practice, it's still misunderstood by many business owners. Below are details about how digital marketing works and strategies to make digital marketing services work for you.
What is Digital Marketing All About And How Does it Work?
You may have heard the term "digital marketing" and are wonder what it really means.
Digital marketing refers to a type of advertising that uses only digital channels, like social media or online search engines such as Google, for promotions. Professionals who specialize in digital marketing are called "digital marketers." A professional with training in this field can help companies target
Digital marketing platforms include desktops, laptops, phones, and other technological devices.
Tactics of digital marketing might include social media content, social media advertising, content marketing, Google Ads, display ads, and SEO. The practice is consistently evolving, but generally requires using creativity to develop content that garners attention and inspires others to take action.
Types of digital marketing
This process involves using the internet to market and sell products. Web marketing is further divided into online and offline forms of web marketing;
Online Marketing: The process of taking advantage of online services, web-based services, and the internet to increase awareness and spread more information about a company or business's goods, products, services, and brand to potential customers.
The methods used in online marketing includes emails, display advertising, Google Ads, Search Engine Optimization, Search Engine Marketing, affiliate marketing, pay-per-click advertising, content marketing, etc.
Offline Marketing: Offline marketing is a form of digital marketing that doesn't rely on electronic devices, and an internet connection is not necessary. Different forms of offline marketing include radio, television, and billboards. Although agencies focus more on online digital marketing forms, offline marketing is equally essential and yields tremendous results.
Differences between online and offline marketing are online marketing markets using the brand's content, while offline marketing strongly focuses on the product and sales method.
This is a vital tool and has proved to boost traffic and improve sales by more than 90%. Social media networks and platforms have provided a more comfortable and more effective way to contact and influence potential customers, interact with them, engage and relate with them to promote desired business and brands in a customer-friendly environment.
The most popular social media platforms to market goods include Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.
Each type of social media platform is subject to specific content and type of business.
Digital marketing made simple.
Digital marketing is simply marketing using electronic devices, which means digital marketing has been in existence for more than a century. Some earlier and most popular digital marketing forms include billboards, television, radio, and other electronic devices.
Digital marketing has numerous benefits, some of which include;
The processes of digital marketing are known as digital marketing funnel. The digital marketing funnel is a linear chain and loop that marketing goes through digitally.
Awareness-Consideration or Interest-Prospect-Action-Loyalty Loop
An example of the digital marketing funnel in action is a customer's case; for example, Miss Mary, who sees an advert on Facebook and Instagram (The awareness stage). Miss Mary is interested in the product and starts to consider buying the product (Consideration or Interest). Miss Mary hopes to get the product (prospect). And eventually, she buys the product (The action or purchase stage). After that, the loyalty loop exists, and Miss Mary is a loyal customer and recommends the product to other people.
In Conclusion,
The most effective way to attract customers from different channels is through online marketing. And hiring a digital marketing agency helps you select the marketing options right for your company amongst all available options. This helps you avoid confusion and get the best of your marketing investment.
You get to kickstart your campaign quickly without going through the challenges of starting an in-house campaign team or learning digital marketing. The best part is you get to see your marketing campaigns go live just after a few weeks of strategizing. Contact Krystal Covington for the best business strategy and lead generation options at krystal@goleadconsulting.com.
Many business leaders began their careers using tactics such as word-of-mouth networking, building referral networks, and even going door-to-door visiting offices to meet decision-makers. Today, referrals come via online reviews, and networking is done online via video.
While digital marketing is not a new practice, it's still misunderstood by many business owners. Below are details about how digital marketing works and strategies to make digital marketing services work for you.
What is Digital Marketing All About And How Does it Work?
You may have heard the term "digital marketing" and are wonder what it really means.
Digital marketing refers to a type of advertising that uses only digital channels, like social media or online search engines such as Google, for promotions. Professionals who specialize in digital marketing are called "digital marketers." A professional with training in this field can help companies target
Digital marketing platforms include desktops, laptops, phones, and other technological devices.
Tactics of digital marketing might include social media content, social media advertising, content marketing, Google Ads, display ads, and SEO. The practice is consistently evolving, but generally requires using creativity to develop content that garners attention and inspires others to take action.
Types of digital marketing
- Web Marketing
This process involves using the internet to market and sell products. Web marketing is further divided into online and offline forms of web marketing;
Online Marketing: The process of taking advantage of online services, web-based services, and the internet to increase awareness and spread more information about a company or business's goods, products, services, and brand to potential customers.
The methods used in online marketing includes emails, display advertising, Google Ads, Search Engine Optimization, Search Engine Marketing, affiliate marketing, pay-per-click advertising, content marketing, etc.
Offline Marketing: Offline marketing is a form of digital marketing that doesn't rely on electronic devices, and an internet connection is not necessary. Different forms of offline marketing include radio, television, and billboards. Although agencies focus more on online digital marketing forms, offline marketing is equally essential and yields tremendous results.
Differences between online and offline marketing are online marketing markets using the brand's content, while offline marketing strongly focuses on the product and sales method.
- Social media marketing
This is a vital tool and has proved to boost traffic and improve sales by more than 90%. Social media networks and platforms have provided a more comfortable and more effective way to contact and influence potential customers, interact with them, engage and relate with them to promote desired business and brands in a customer-friendly environment.
The most popular social media platforms to market goods include Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.
Each type of social media platform is subject to specific content and type of business.
Digital marketing made simple.
Digital marketing is simply marketing using electronic devices, which means digital marketing has been in existence for more than a century. Some earlier and most popular digital marketing forms include billboards, television, radio, and other electronic devices.
Digital marketing has numerous benefits, some of which include;
- Allowing smaller businesses a wider reach.
- Provides different tools for marketing that are specific for each company.
- Saves costs compared to traditional ways of marketing.
- It creates a level playing field for all companies and businesses.
The processes of digital marketing are known as digital marketing funnel. The digital marketing funnel is a linear chain and loop that marketing goes through digitally.
Awareness-Consideration or Interest-Prospect-Action-Loyalty Loop
An example of the digital marketing funnel in action is a customer's case; for example, Miss Mary, who sees an advert on Facebook and Instagram (The awareness stage). Miss Mary is interested in the product and starts to consider buying the product (Consideration or Interest). Miss Mary hopes to get the product (prospect). And eventually, she buys the product (The action or purchase stage). After that, the loyalty loop exists, and Miss Mary is a loyal customer and recommends the product to other people.
In Conclusion,
The most effective way to attract customers from different channels is through online marketing. And hiring a digital marketing agency helps you select the marketing options right for your company amongst all available options. This helps you avoid confusion and get the best of your marketing investment.
You get to kickstart your campaign quickly without going through the challenges of starting an in-house campaign team or learning digital marketing. The best part is you get to see your marketing campaigns go live just after a few weeks of strategizing. Contact Krystal Covington for the best business strategy and lead generation options at krystal@goleadconsulting.com.