To find the truth, we must crowd source.
Have you ever had 5 people give you completely different pieces of advice about the same subject? I believe the truth is found when we look for the commonalities amongst their viewpoints.
The same goes for podcasts. I listen to podcasts each and every morning, mostly those focused on digital marketing and small business success. Each expert has a different opinion on how to accomplish the same goal.
Without a doubt, you'll hear a show on product launching from Expert A and they say put the product out there first and then grow your audience, but then Expert B will run the same topic on their show and tell you that without a doubt you must have your audience first prior to developing and launching a product.
What's the common thread between them? The universal truth is that you must build an audience to see any success in selling a product. Whether you build it before or after you launch your product may not even matter.
Everyone believes that the way something worked for them is the way it will always work for others, but there are many varying outcomes depending on individual situations. Your goal as a listener when taking advice is to find the common thread between what all the advice-givers are saying so you can find that universal truth and work from there.
Back to my podcast obsession...
My very first podcast icon was Pat Flynn. When I discovered him I honestly hated his show because I had been exposed to "real" broadcasting through my husband's involvement with professional radio. But even through my snobby listening ear, I fell in love with his passion and his ability to connect me with successful people who could guide me on my personal journey to become one of them.
Next, I discovered Marie Forleo, whose Jersey flair engaged me with video after video about how to succeed in business. Technically, she's on YouTube, not iTunes.
Then there was Michael Hyatt. I actually did a few months of his Platform University and highly recommend it.
And finally, the newest star in my roster is John Lee Dumas. He introduces me to a new successful business person every day and I grow and learn with each new episode.
There are others, but these are my favorites.
By listening to podcasts, I'm able to get several opinions on the most important business topics in my world. I can then consider the voice of the many and find the universal truth in what they have to say.
Have you tried podcasts yet?